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Is Amy Schumer's New Movie Going to Bomb?

Box-office forecasts for Amy Schumer's new comedy, I Feel Pretty, suggest that it will be Schumer's weakest showing so far. Enthusiasm for the new film is lagging behind last year's Snatched, which wasn't exactly a big hit, and way behind Trainwreck, Schumer's big-screen breakthrough.


Via The Hollywood Reporter.

Will Amy Schumer get the last laugh and prove Hollywood tracking services wrong?

According to the major services, Schumer's new movie, I Feel Pretty, won't match the openings of her past two big-screen comedies, Trainwreck and Snatched, when hitting theaters this weekend, according to those with access to the surveys.

Forecasts show I Feel Pretty — about a woman who thinks she looks like a supermodel after she bumps her head during a spinning mishap — debuting in the $13 million-$15 million range domestically. The film is from STX Entertainment, home of the Bad Moms series.

In May 2017, Snatched, a two-hander starring Schumer opposite Goldie Hawn, opened to $19.5 million in North America. The film burned out quickly, grossing $45.9 million domestically and $60.8 million globally.

Snatched was Schumer's first feature film since Trainwreck, which launched to $30.1 million in summer 2015. Trainwreck, a water-cooler sensation that propelled Schumer to stardom, went on to earn $110.2 million in North America and $140.8 million globally. Judd Apatow directed the raunchy comedy from a script by Schumer.

Shake it. 🎉 ONE WEEK until #IFeelPretty hits theaters: link in bio.

A post shared by I Feel Pretty (@ifeelpretty) on

Both Trainwreck (Universal) and Snatched (20th Century Fox) were rated R, while I Feel Pretty sports a friendlier PG-13 rating in hopes of enticing younger teen girls in addition to older femmes.

Schumer can be a polarizing figure because of her brash sense of humor. And some on social media have taken umbrage with the fact that Schumer's character is anything but fat or ugly, regardless of how she feels about herself before falling off of a cycle and hurting her noggin.

STX says the overall reaction to the first trailer was so strong that it moved up the film's release from summer to now.

And those with access to tracking say that unaided awareness is one just point behind Snatched and three points behind Trainwreck, meaning I Feel Pretty could overperform. In terms of definite interest, another key metric, I Feel Pretty is one point ahead of Trainwreck and two points behind Snatched.

Get the rest of the story at The Hollywood Reporter.


Are you planning to see I Feel Pretty? Tell us why or why not in the comments below.

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